A class action lawsuit has been filed against the makers of LaCroix alleging the sparkling water is not 100% natural.
 
Filed on behalf of Lenora Rice, the lawsuit claims cockroach insecticide linalool and other artificial ingredients are used in the drink, thus negating LaCroix’s claim that the beverage is "all natural." Maintaining that parent company National Beverage was aware of the synthetic chemicals and was “intentionally misleading consumers,” the lawsuit seeks to stop the company from advertising LaCroix as natural and to award damages to all consumers who bought the drink under false impressions.
 
The makers of LaCroix deny the allegations, stating the lawsuit was filed "without basis in fact or law regarding the natural composition of its LaCroix sparkling waters" and citing FDA rules.
 
In a statement, National Beverage said, "Natural flavors in LaCroix are derived from the natural essence oils from the named fruit used in each of the flavors. There are no sugars or artificial ingredients contained in, nor added to, those extracted flavors. All essences contained in LaCroix are certified by our suppliers to be 100 percent natural."
 
—Source: wtkr.com