A class action lawsuit has been filed against Keurig Dr Pepper claiming its Snapple Straight up Tea with the “Sorta Sweet” label is misleading to consumers who think they are drinking a product with less sugar.

Keurig Dr Pepper, however, is fighting back, noting in its recent filing for a motion to dismiss that in addition to the fact that the sugar content is on the label, no reasonable consumer could believe “sorta sweet” means “low in sugar.” 

“'Sorta Sweet’ is part of a food label, which has both a Nutrition Facts panel and an Ingredients List,” the motion says. “Those portions of the label accurately disclose the sugar content and ingredients, which include real sugar. No reasonable consumer goes through the mental gymnastics of redefining the puffery of ‘Sorta Sweet’ to mean ‘low in sugar’ while simultaneously ignoring the portions of the label that undo that implausible interpretation.”

Lawyers also note that the Sorta Sweet name comes about as there are two other versions of the tea, one marketed as unsweetened and one as sweet. Sorta Sweet has roughly half the sugar content of sweet, and unsweetened has zero grams.

—Source: legalnewsline.com